Mobile Marketing Trends You Need to Know

Mobile phones emerged out to be an important part of today's modern life. It is used for multiple purposes, from social media exploration to searching for information and shopping. Businesses now look for an opportunity to take advantage of human habits to offer their products conveniently. Some of the top mobile marketing trends include:

1. Voice search

Voice search completely revolutionized the way one searches for information and even when its application is not in full swing. As per Google, 20% of total searches are via voice. By the end of 2020 as per the latest market study done by experts of SEO for mobile, 50% of the online searches to be made by users will be voice-search. It is an effective and simple way to collect information one needs and that too at a faster speed than typing. Popular Voice-based search engines include Google Now, Siri, Cortana and Alexa. Get your content optimized for voice search and make application of informal tone with longer key phrases with questions.

2. Video Content

Many mobile marketers already witnessed differences in witnessing audio-visual and textual content. A video for just a few minutes enjoys wider audience attention compared to similar textual content. Why is it so? Because its entertaining, engaging as well as better to recapitulate for the audience. Market Experts say that by 2021 videos will be responsible for more than 80% of the internet traffic. As a prospective businessman, you must include videos for a mobile marketing campaign, because it will bring you the desired result. Avail local SEO services India for best results.

3. Social Commerce

Close to 3.80 billion global population use social media and its increasing. The power of social media towards marketing is already known to many. Smart marketing trends look for ways to reach customers and turn the shopping process an easy affair for them. Many brands use shoppable ads for interacting with their consumers, but still many face hurdles in the process. To simplify the process social commerce got introduced. Advanced features made it easy for consumers to buy products within the social network. The shopping experience remains uninterrupted with an easy placing of the customer smoothly and simply.

4. Mobile Payment

Launch of digital wallets, for example, Google Pay or Apple Pay introduced a new trend for many technological giants. And consumers are loving it. 2020 will witness 50% and above consumers using mobile devices for shopping. It will turn mobile wallet apps popular than credit or debit transactions. Businesses must use POS devices having NFC technology to facilitate mobile wallet apps payment. It makes faster payment and more in numbers with greater customer satisfaction.

Take advantage of the mobile marketing trends for your product and your business in 2020.